Visibility and accessibility of products are paramount in influencing purchase decisions. Retail fixtures should be designed and positioned to maximize product visibility and accessibility for consumers. Placing popular or high-margin products at eye level or within easy reach can significantly impact sales. Additionally, ensuring that fixtures are well-lit and uncluttered further enhances the visibility of products, making them more appealing to customers. Retail fixtures provide a prime opportunity to highlight featured products and promote impulse buying. Eye-catching displays, interactive fixtures, and well-designed signage can draw attention to specific products and promotions. Strategically positioning impulse buy items near checkout counters or incorporating attractive displays at key points in the store can encourage last-minute purchases, thereby boosting overall sales.